MiTAC Extends Relationship with Tele Atlas to Provide Digital Maps and Location-Based Content for Mio and Navman Products

MiTAC brands to leverage Tele Atlas' global digital map data and range of enhancement products throughout Asia, Europe and North America


'S-HERTOGENBOSCH, Netherlands & TAIPEI, Taiwan, Aug 28, 2008 (BUSINESS WIRE) -- Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location based solutions, and MiTAC International Corp. (TSE: 2315), announced today that MiTAC navigation solution subsidiaries Mio and Navman have extended their agreements to use Tele Atlas digital maps and content for each brand's complete range of personal navigation devices and products. The agreement covers a three year period and marks an extension of the companies' current partnerships, which began in 2005.
"We are excited to continue working with MiTAC's Mio and Navman brands to deliver enhanced navigation solutions to consumers around the world," said Bill Henry, CEO, Tele Atlas."The combination of incorporating community feedback into our map update process and our new products enables Tele Atlas to provide MiTAC with the best digital maps and the innovative capabilities to create a rewarding customer navigation experience."
"Our navigation brands Mio and Navman offer consumers a user-friendly, content-rich navigation experience. As we further expand globally, the digital maps we will leverage based on Tele Atlas' comprehensive data collection processes -- including new, qualified community content, will be pivotal to our initiatives," said Billy Ho, President, MiTAC International Corp. "Tele Atlas' commitment to our business and our partnership has remained constant over the years through dedicated support on marketing and retail channel initiatives, as well as on technical fronts. We are pleased to extend this relationship."
Through the agreement, Mio and Navman products will be able to leverage Tele Atlas' full line of digital map content and products, including navigable map data for 74 countries, Tele Atlas(R) 3D Landmarks, Tele Atlas(R) Digital Elevation Model, Tele Atlas Safety Cameras, content for nearly 30 millions of points of interest (POIs) and additional map content products, through 2011.




About Tele Atlas
Tele Atlas delivers the digital maps and dynamic content that power many of the world's most essential navigation and location-based services (LBS). Through a combination of its own products and partnerships, Tele Atlas offers map coverage of more than 200 countries and territories worldwide. The company was founded in 1984 and has approximately 2,000 full-time staff and contract cartographers at offices in 24 countries. Today, Tele Atlas maps are developed with the insight of a community of millions of GPS system users worldwide, who are adding to the company's unmatched network of sources to track and validate changes in real time, and deliver the best digital maps and dynamic content. For more information, visit www.teleatlas.com. Tele Atlas is a subsidiary of TomTom N.V.
About MiTAC International Corp.
Founded in the 1990's MiTAC International has based its business model on Innovation, Design, Manufacture and Service (IDMS), thereby providing our clients with a totally integrated solution. This solution is managed by the following Business Units (BU): Client System, Enterprise, Mobile Communication, and Tyan. The core competence of Mitac International centers on in-house software development, innovative integrated hardware technology, ID design ability, vertical-manufacture ability and brand management ability. MiTAC's Mobile Business Communications Unit is focused on developing integrated hand-held products, including GPS, GPS PDA, and GPS PDA Phones, with the emphasis on moving towards High Profit, Value-Added Design, Manufacturer and Sales. Today MiTAC has become No. 3 in the Hand-held GPS market throughout the world. Website: www.mitac.com
Tele Atlas and the Tele Atlas logo are registered trademarks of Tele Atlas. All other trademarks are property of their respective owners.
SOURCE: Tele Atlas

Tele Atlas, North America and APAC
Erin Delaney, +1 617-570-6352
erin.delaney@teleatlas.com
or
Tele Atlas, EMEA
Sandra Van Hauwaert, +32(0)9 244 92 22
sandra.vanhauwaert@teleatlas.com
or
MiTAC
Sammy Huang, +886 2 26271188 ext 5963
sammy.huang@mic.com.tw
or
For IR and Financial Press:
TomTom NV
Richard Piekaar, +31 (0)20 7 575 119
richard.piekaar@tomtom.com

credit:marketwatch.com

 

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